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The Diesel Watch Collection
The Diesel watch collection is an impressive range of stylish, fashion-focused designs. Choose from a fabulous array of contemporary analogue and digital watches, all incorporating classic design features such as the coloured stripe and Diesel branding, making this range unequivocally Diesel to the core.
Renzo Rozzo and Adriano Goldschmied founded Italian brand, Diesel - a name cleverly chosen for its universal pronunciation - in 1978. Together they formed the Genisis Group and alongside Diesel, the fashion brand Replay was created. Quickly recognizing the brand potential of Diesel, Rosso became the sole owner, opening the first flagship store in New York in 1985.
Identifying a niche, Diesel chipped in to the huge gap in the youth culture market. The following success of their denim range was phenomenal and 1994 saw the emergence of Diesel footwear, childrenswear, jewellery, accessories, eyewear and even perfume. Then in 1999, Diesel launched their first collection of innovative watches.
Renowned for their on-trend and often ambiguous advertising campaigns Diesel has generated a cult following, popular with the young and fashionable. With catchy slogans such as Be stupid, Only the brave and For successful living, Diesel has undeniably made its mark on the fashion world.
Diesel has successfully created their own distinct brand of cool, making them one of the most desirable brands to be seen in!
| | last updated Friday 3rd September 2010 |
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